So you want to start your own business. Ask yourself 10 Questions… You have been thinking about setting up a business for a while, the idea is clear in your mind and you are super excited. Before you get carried away with what to call your business and what you are going to spend your first million on, stop and ask yourself some critical questions before you get stuck in. 1. How committed am I? Commitment comes from motivation. Ask yourself what is my motivation? It could be financial, it could be making a difference to the world, it [...]
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Nailing the Press Release Your product or service is ready to launch so it’s critical that you have an exciting press release to send out to your chosen media contacts. Here at Business Espresso, we appreciate that while the format for a press release is basic, the content of the release should be anything but. Follow our top tips to writing a great press release that will make your company look professional, accessible and attractive to writers looking for stories….. A great headline - will pull in journalists seeking good stories. Your headline should be as engaging as [...]
The Power of the "Pop Up"! So what is a pop up business or a pop up shop? Whether you have launched a business that sells services or products, you can often get to the point where you want to be more visible to the public and get yourself out there for everyone to see. We all know how expensive rent is and we don't always know which location is going to work best for our business or what is going to get those buyers interested, so before you take a risk and commit yourselves, think about [...]